"We consider that last year's entry into motor sport sponsorship was a great success. With the GP2 racing series, we achieved a good image transfer, and we were able to make excellent use of the racing weekends for a number of customer events. With our commitment to DTM and the broad coverage on TV and in the printed media, awareness of BRAIN FORCE's brand in the market will be greatly increased. This is a part of our broad branding strategy which is aimed at supporting the next steps of our growth story", states Helmut Fleischmann, founder and CEO of BRAIN FORCE HOLDING AG. BRAIN FORCE's logo will be on both the racing car and the suit of the 26 year old driver. The car can be first seen at the Hockenheim race on April 22, which will be followed by another 9 races in Europe.

 

Concurrently with the sponsoring of Mathias Lauda, the Group was able to win over his father, Niki Lauda, as an advertising partner. This racing season, he will help us to convey the core messages of the company, which is a leading provider of managed IT services.

 

In Europe, DTM is the most popular touring car racing series. Besides the former F1 winner Mika Häkkinen, established DTM veterans such as Bernd Schneider, Tom Kristensen and Matthias Ekström may also be spotted on the starting grids. BRAIN FORCE and motor sport have major characteristics in common. In order to make it to the top, one needs high technology, courage and determination: while high technology enables high level performance, courage is needed for fast and sometimes risky decisions. Finally it takes determination in order to be among the best. These are all values which BRAIN FORCE also supports. Therefore motor sport and BRAIN FORCE form a perfect symbiosis.