The establishment of its own subsidiary in the US is an important step within BRAIN FORCE's expansion strategy. In the United States, more and more companies bank on IT organisations which actually are productive business units. Having said that, a fast ROI through reduced Total Cost of Ownership (TCO) is of the essence. "With our highly standardized software products, we relate exactly with these market requirements, which gives us a tremendous growth potential in the US", explains Helmut Fleischmann, CEO and founder of the company.

"Especially with our Packaging Robot packaging solution, we can offer a product which ensures fast and cost efficient migration to the new Microsoft Vista operating system for our customers. In the US, the launch of Vista is one of the major growth drivers on the IT market. Also, there is a trend towards asset management solutions. With our Net Organizer network documentation software, you get enhanced transparency of the IT infrastructure and the related TCO. Altogether, we see an annual growth rate of 30 percent or so for our products in the US", says Mr. Fleischmann.

Thanks to a 30 percent shareholding in Kemp Technologies Inc, BRAIN FORCE was able to gain valuable experience of the US market. "Kemp's large clientele is the basis for us to sell our products, and we are confident that we will have some success shortly", adds Mr. Fleischmann.

Through its newly established US subsidiary, the BRAIN FORCE group will set up a broad network of partners including technology partners, system integrators, managed services providers and sales partners. What is more, the group will have its own New York-based sales team. The group's long-term goal is to become a leading provider of holistic IT management software solutions for medium-sized companies and the public sector in the US.

The group was able to attract an expert with a proven track record. In his role as Executive Vice President North America, Cristian Anastasiu will be responsible for the US business. Prior to joining BRAIN FORCE, the 47 year old graduate engineer worked as a Sales Director for Cisco Systems, where he first set up the Financial Services sales team and then took on responsibility for sales in the range of USD 100 million. After that, he served as a Director of Worldwide Sales Operations for the network provider in charge of Global Accounts, Advanced Services Sales and PMI. Cristian Anastasiu also worked for the software company BRAIN where he served as an MD of the US business in charge of sales, product development and marketing, and for the Mergers & Acquisitions firm Chapman Associates where he was involved in his role as an MD with more than 25 company transactions in the IT environment with a total volume of more than USD 750 million.

Against the background of his long standing IT know-how, his large network of contacts as well as his broad experience in establishing sales partnerships, Cristian Anastasiu is an excellent match for further extending and driving BRAIN FORCE's US business.